Brand Identity, Graphic and Digital Design and Merchandising

Integration, participation, team spirit, cooperation and friendship were the group of concepts to be transmited by the soccer tournament directed to the class C youth.

In order to translate the principles to the participants, their families and the cheerers on an inspiring way, we developed a simple graphic language, familiar and friendly, but at the same time exclusive and full of personality for the project.

Selected at the ADG 10th Brazilian Biennial of Graphic Design
Short list at the ABP Festival 2011

copa_coca_cola-031-n

coca-cola-slide-pt-br

copa_coca_cola-type

copa_coca_cola-06




copa_coca_cola-aplicacao01

copa_coca_cola-aplicacao06

aplicacaonova_01

aplicacaonova_02

aplicacaonova_05

cartazes_01

cartazes_02

cartazes_03

cartazes_04

cartazes_05

cartazes_06

copa_coca_cola-aplicacao04

copa_coca_cola-aplicacao05

Screen-Shot-2014-06-13-at-20.36

copa_coca_cola-13

copa_coca_cola-14

copa_coca_cola-15

copa_coca_cola-16

copa_coca_cola-17

copa_coca_cola-18

Coca-Cola Cup
Client: The Coca-Cola Company
Creative Direction and Design: Billy Bacon and Leo Eyer
Graphic Design: Billy Bacon, Eduardo Sá and Clarisse Neri
Typographic Design: Billy Bacon and Manuel Dolt
Design Assistance: Antônio Caamaño, Luis Otávio Miranda and Eduardo Cunha
Design Coordination: Nicolau Mello and Vivianne Jorás