We had the honor to participate in the Games designing the Official Olympic Games Closing Ceremony Program. Like the ceremony, the program graphic project needed to translate the synergy of the creative directions of the talents involved. Shapes from traditional and modern art promoting together a great multicolor party.
Our challenge was to give a taste of each segment without revealing too much, keeping the surprises to come unspoiled. The representation of Brazilian culture, its traditions, handicrafts, garments and discoveries were important inspirations for the project.
Olympic Games Closing Ceremony Program
Client: Cerimônias Cariocas 2016
Design Direction: Leo Eyer
Design Coordination: Rodrigo Moura
Graphic Design: Rodrigo Moura and Lara Miranda
Operations Coordination: Vivianne Jorás