PittiUomo is the world’s most important fashion event, and is annually held in Florence, Italy. We were asked by Batman Zavareze to develop the visual language of the show. To awaken the European’s perception to Brazilian design, the visual identity developed to “Guest Nation Brazil Tudo É” made a hommage to the work of two great Brazilian modernists artists and designers: Aloísio Magalhães and Athos Bulcão, by reinterpreting their works in a more contemporary way.
Brazil Tudo É_Pitti Uomo (2010)
Client: 27 + 1 Comunicação Visual, Alberto Salvatori and Andrea Gissoni
Creative Direction: Billy Bacon and Batman Zavareze
Art Direction + Graphic Design: Billy Bacon
Design Assistence: Nicolau Mello and Antonio Caamaño
