The 11th Brazilian Graphic Design Biennial marked a turning point in the way the country’s leading graphic design event presented itself. Rather than simply creating a visual identity, our challenge was to develop a system capable of representing the diversity of Brazilian design while encouraging participation from professionals across every region of the country.

The identity transformed the map of Brazil into a visual system capable of representing individual states, regions and the country as a whole. Its visual expressions symbolized the diversity of Brazilian design while reinforcing the Biennial’s commitment to decentralizing an event that had historically been concentrated in Rio and São Paulo.

Building on this identity system, we developed the Biennial’s entire communication strategy, spanning digital and print campaigns, editorial materials and a visual language designed to broaden the initiative’s reach, strengthen community engagement and encourage submissions from designers working in diverse cultural and geographic contexts.

The project also included the design of the official Biennial catalogue. For the first time, the publication was launched during the event itself, becoming an integral part of the visitor experience and establishing a new benchmark for the organization, communication and presentation of the selected work.

The result was a flexible, consistent and scalable identity and communication system that strengthened the national presence of the Brazilian Graphic Design Biennial while visually expressing one of its defining values: the diversity of Brazilian design.