To mark a new phase in Anavitória’s career, we created the visual identity for the album “O Tempo é Agora” and the tour of the same name. The goal was to reflect artistic maturity while preserving the essence of their previous work, now with a more urban and contemporary sound.

Inspired by the cover of “Bookends” by Simon & Garfunkel, we developed a graphic language that connects past and future, with pictograms that explore themes such as time, encounters and paths, all subtly referring to the initials A and V.

Beyond visual communication, the pictograms were also applied to merchandising products that became highly desirable among fans, strengthening the bond with the audience and opening new business opportunities. A project that combines identity, emotion and strategy.