To mark a new chapter in Anavitória’s career, Bold° developed the identity system for O Tempo é Agora, encompassing both the album and the tour. The challenge was to translate the duo’s artistic maturity into a visual language while preserving the delicacy and authenticity that had become central to their identity. The result was a contemporary system that reflects this evolution without losing the essence that defines Anavitória.

Bold° created the new logotype, a proprietary graphic system built around a family of original pictograms, and the creative direction for the album cover photography, inspired by the iconic Bookends by Simon & Garfunkel. Conceived as a symbolic visual language, the pictograms explore ideas such as time, encounters, journeys, strength and femininity while subtly referencing the initials A and V. Each symbol carries its own meaning, together forming a distinctive and recognisable visual vocabulary.

This visual language expanded across the project’s communication ecosystem, including editorial design, packaging, digital content, stage visuals, tour scenography and an extensive merchandising collection. By transforming the pictograms into living elements of the audience experience, the identity strengthened the emotional connection between Anavitória and its fans, demonstrating how a consistent identity system can evolve far beyond the release of an album.