Barão Vermelho holds a defining place in the history of Brazilian rock. As the band entered a new chapter, Bold° was invited to create its new visual identity, capturing this moment of renewal while preserving the personality and legacy that established Barão Vermelho as one of the country’s most influential bands.

Responsible for the band’s branding and art direction, Bold° created the new logo, defined its visual language and developed an identity system designed to express the band’s energy consistently across multiple platforms. As part of this process, we created a series of illustrations inspired by the band’s repertoire, featured both in the stage visuals and throughout the tour’s merchandising collection.

Building on this concept, we developed the project’s entire communication system, encompassing photography direction, digital content, promotional materials, stage design and the identity’s visual unfoldings for the live show. The photographs, captured by Leo Aversa, reinforce the visual language created for this new phase of the band. For the show’s creative direction, we invited Batman Zavareze, a long-time Bold° collaborator, with whom we developed a vibrant visual experience that reflects this new chapter in Barão Vermelho’s journey.

The result is a branding system that bridges the band’s legacy with its future, preserving Barão Vermelho’s unmistakable identity while projecting it confidently toward a new generation of audiences.