Barão Vermelho is an essential part of the history of Brazilian rock. In this project, our challenge was to update the band’s visual identity for a new phase, with freshness and strength, without giving up its legacy.

We were responsible for the art direction and design of the tour, taking care of every detail, from the graphic language to photography, as well as digital content, promotional materials and scenography. For the show direction, we invited the artist Batman Zavareze, with whom we developed a vibrant visual spectacle that dialogues with the band’s new moment.

The result was a strong and cohesive brand that resonates across all points of contact with the audience. An identity that respects the past and speaks clearly about the present and the future of Barão.