To celebrate Cazuza’s 60th anniversary, Firjan SESI and Sociedade Viva Cazuza invited Bold° to conceive Cazuza 60 Anos, an exhibition exploring the life, work and legacy of one of Brazil’s most influential artists. Installed in the foyer of Teatro SESI Centro, the project encompassed curatorship, visual identity and exhibition design.

Curated by Leo Eyer, the exhibition brings together rare photographs from the Sociedade Viva Cazuza archive, replicas of personal belongings and audiovisual content within a narrative structured around six thematic sections inspired by the artist’s lyrics. The exhibition unfolds as an emotional journey, connecting memory, music and poetry to reveal different dimensions of Cazuza’s life and career.

Building on this curatorial approach, Bold° developed the exhibition identity, exhibition design and oversaw the complete production of the project, creating interactive experiences, audiovisual content and a bespoke soundtrack organised around different moods to deepen the visitor’s immersion.

The result is an exhibition that transforms an archive into a compelling narrative, inviting visitors to rediscover Cazuza’s artistic universe through a contemporary, engaging and emotionally resonant experience.