Tribalistas was born from the union of Marisa Monte, Carlinhos Brown and Arnaldo Antunes. The album’s visual identity was shaped by that same collaborative spirit, bringing together Leo Eyer and Vik Muniz in a fully remote creative process, without a single face-to-face meeting.

The challenge was to create a visual language that could express the essence of a project built on the convergence of three distinct creative paths, preserving the balance between them while reinforcing the idea of a collective work. The concept was rooted in the integration and complementarity of the artists, resulting in an identity system that naturally reflected the album’s strength and sensitivity.

Beyond the album packaging, Bold° developed the launch campaign and the key identity applications for the release. The result was a cohesive communication system that accompanied one of the most iconic projects in contemporary Brazilian music as it reached audiences in Brazil and around the world.