Rio+Design was created to promote and expand the visibility of design produced in the state of Rio de Janeiro, bringing together designers, companies, industry and institutions through a platform of exhibitions held annually in Rio de Janeiro and during Milan Design Week. Over nearly a decade, it became one of the leading initiatives for showcasing Rio’s design internationally.
The project’s visual identity was created by Crama. Building on that foundation, Bold° took part in the conception and development of the exhibitions, creating the identity’s applications, exhibition design and communication systems that shaped the platform throughout its different editions. Each exhibition featured a carefully curated selection of Brazilian products and designers, chosen by a curatorial board of which Leo Eyer was a member from the very first edition.
Presented in landmark venues in Rio de Janeiro and Milan, the exhibitions introduced hundreds of products and designers through carefully crafted narratives that highlighted innovation, sustainability, the creative economy and the diversity of Rio’s design culture. Over nearly a decade, Bold° helped establish Rio+Design as a platform recognised for the quality of its exhibitions and for its role in promoting Brazilian design internationally.