Happenings was conceived by Batman Zavareze as a space where art, ideas and experimentation could come together through an open and interdisciplinary approach. Bringing together talks, installations, performances and immersive experiences, the festival encouraged new forms of participation and dialogue between artists, guests and audiences.
We were invited to develop the festival’s identity, translating this diversity into a system capable of adapting to its dynamic nature. Inspired by concepts such as encounter, exchange, provocation and transformation, we created a flexible visual language that unfolded across the communication campaign, environmental graphics, signage, publications and digital materials.
The result is an identity designed to evolve alongside an event in constant motion, bringing together diverse content and experiences through a coherent, distinctive and instantly recognisable language.