Los Hermanos’ reunion tour marked the return of one of Brazil’s most influential bands, bringing thousands of fans together across 11 cities. The project celebrated this long-awaited reunion by transforming the band’s unique connection with its audience into a shared experience.

Invited by Batman Zavareze, we developed the tour’s identity around a concept fully integrated with the stage design, where vertical LED strips alternated images of the band and the audience. At the heart of the project, we designed a custom typeface based on the Los Hermanos name, filling each letter with photographic fragments of the musicians. This typographic system became the foundation of the tour’s communication, unfolding across stage content, the communication campaign, social media, merchandising and a series of exclusive posters, one created for each city on the tour.

The result is a dynamic and highly recognizable identity that seamlessly connects the live performance, communication and merchandising into a single visual system. The exclusive posters for each concert became collectible pieces, extending the audience’s experience beyond the stage.