We created the visual identity for the tour based on a concept that directly dialogued with the show’s stage design, composed of LED strips alternating images of the band and the audience.

Building on that concept, we developed a custom typeface using the letters from the name “Los Hermanos”, incorporating portraits of the band members into each one. Since the tour included 11 shows, we designed a unique poster for each city, turning them into collectible items.

The project extended to communication materials, social media, t-shirts, and other merchandise items, enhancing the connection between the band and its fans across all touchpoints.