Oi Futuro, now known as Futuros, is an institution dedicated to culture, innovation and social impact. To celebrate its 10th anniversary, we were invited to create a commemorative identity capable of representing the diversity of initiatives that defined its first decade.
From this challenge, we developed a graphic system based on five distinct forms, each representing one of the institution’s areas of activity: Culture, Education, Environment, Sport and Society. Together, these elements form a single symbol, visually expressing how different initiatives connect around a shared purpose.
The result is a commemorative identity that unfolds consistently across campaigns, publications and institutional materials. More than marking an anniversary, the project expresses the institution’s role as an agent of transformation, connecting people, ideas and different fields of knowledge.