Perrier needed a mobile solution capable of bringing the brand experience to different events and activation environments. The equipment had to combine mobility, autonomy and strong brand presence while operating seamlessly in both indoor and outdoor settings, without relying on electrical infrastructure or ice.

From this challenge, we developed a refrigerated mobile cart powered by long-lasting batteries, with a backup system to ensure continuous operation throughout the day. Every detail was designed to combine functionality with brand communication: during the day, a protective canopy shields the equipment from direct sunlight; at night, it is removed to reveal a backlit display that enhances the brand’s visibility.

The result is a brand activation system that brings together design, technology and experience in a single solution. The project extends from the cart to the team’s uniforms, creating a consistent Perrier brand presence across different environments and turning every activation into a natural extension of the brand.