Inspired by the traditional nylon nets used to carry lemons, Lemon Bag is a reusable carrier designed specifically for wine and champagne bottles. Moulded in silicone, it remains flat when empty and adapts to the shape of the bottle through a flexible structure that combines protection, practicality and lightness.

Lemon Bag was conceived and developed by Boldº after identifying a market opportunity. Our challenge was to transform an everyday object into a product that combines innovation, functionality and desirability. We led every stage of the project, from product research and development to branding, naming, visual identity, packaging, launch strategy and communication campaign.

Released as a limited, numbered edition during Milan Design Week, at one of the official satellite events of the Salone del Mobile, Lemon Bag was later selected for the 5th Ibero-American Design Biennial (BID) in Madrid. More than a product, it became an expression of one of Boldº’s core beliefs: design is a tool for identifying opportunities, creating solutions and generating value.