Inspired by the traditional nylon nets used to pack lemons, the Lemon Bag is a lightweight, versatile, and surprisingly compact tote. Molded in silicone, it stays flat when empty, making it easy to store, but adapts to its contents by forming a net that firmly holds objects like wine bottles or everyday items.
The design embraces simplicity of form and the intelligence of its material. Built-in magnets ensure the piece closes securely, while the variety of colors makes the Lemon Bag an expressive, contemporary, and emotionally engaging accessory.
From launch strategy to visual identity, including packaging and campaign, Boldº signed off on every stage of the project. A prize-winning creation, selected by the 5th Ibero-American Design Biennial – BID, in Madrid.
Client
Bold°_a design company
Design Direction
Leo Eyer
Design Coordination
Fabio Gaspar
Packaging and POS Design
Fabio Gaspar, Vivianne Gonzalez and Rebeca Bortolami
Graphic Design
Rodrigo Moura, Alexandre Paranaguá and Jean Paulo Faustino
Operations Coordination
Vivianne Jorás
