The 11th Brazilian Graphic Design Biennial marked a turning point for Brazilian design. For the first time, the country’s leading event dedicated to graphic design took place outside São Paulo, launching its travelling format and expanding its reach to new audiences, cities and regions.

Invited to curate the Biennial alongside Ricardo Leite, Leo Eyer led the conception and delivery of the entire project through Bold°. The studio was responsible for structuring the initiative, developing the submission and voting platform, coordinating fundraising and partnerships, organising the programme, defining and articulating the exhibition space, and creating the exhibition design that brought the Biennial to life.

The challenge was to create a platform capable of reflecting the diversity and relevance of Brazilian graphic design. The curatorial approach shaped every aspect of the visitor journey, encouraging dialogue across different disciplines, generations and perspectives while transforming the Biennial into a space for discovery, reflection and exchange.

The result was a project that expanded the reach of the Brazilian Graphic Design Biennial and established a new model for its future editions, demonstrating how strategy, curatorship, cultural production and integrated project management can work together to strengthen Brazil’s design culture.