At the invitation of the Santa Clara agency, we redesigned the Leão Júnior brands, including Matte Leão and Chá Leão, as well as the entire packaging line. The challenge was to update a beloved icon without compromising its essence. The lion was recreated with cleaner, more precise lines, preserving the spirit of the original image while addressing its technical limitations.

The packaging gained a clear and vibrant visual system. Supporting colors on the lids and new tags helped differentiate flavors at the point of sale, improving the brand’s usability. We also developed the sales staff uniforms, ensuring consistency across all touchpoints.