Riofestiv.al is a cultural platform created through the collaboration of different festivals across Rio de Janeiro. Together, they developed an original programme of exclusive digital content, expanding access to culture through a shared experience. The visual identity needed to represent this diversity while preserving the platform’s unity.

From this understanding, we developed a visual identity system inspired by the ideas of connection, flow and encounter. Dynamic shapes and intersecting paths create a fluid and versatile visual language capable of expressing the diversity of festivals, artistic disciplines and experiences brought together by Riofestiv.al.

The result is a communication system designed to unfold consistently across different expressions, from digital platforms and signage to communication campaigns and environmental graphics. During the project’s launch, the identity took over every space inside Oi Futuro, transforming the building into an extension of the platform’s experience and reinforcing its role as a meeting point for Rio’s cultural scene.