Chediak is a specialized law firm with offices in Rio de Janeiro, São Paulo and Brasília. As the firm entered a new stage of growth, it embarked on an institutional repositioning process to align its brand with its evolving profile and long-term ambitions.

Responsible for the firm’s branding, Bold° developed a clear brand architecture and an identity system designed to express its positioning with precision and consistency. The project included a redesigned logo built around a custom typeface created exclusively for the brand, together with a generative graphic system that reinforces its distinctive character while remaining flexible across different contexts and media.

Building on this foundation, we created an integrated communication platform spanning environmental graphics, corporate presentations, content, digital platforms, signage, motion design and a broad range of brand applications. Every element was designed to strengthen Chediak’s recognition while maintaining clarity, coherence and consistency throughout the system.

The result is a robust branding system designed to support the firm’s continued evolution, providing a solid foundation for consistent brand governance and long-term growth.