Team and Field is a field execution management platform that connects companies, teams and real-time data. Our challenge was to build a brand capable of communicating a complex technology solution with clarity, consistency and the flexibility to support international markets.

From this understanding, we developed the complete branding project, including naming, positioning, visual identity and a proprietary language system with a custom vocabulary in three languages. More than creating an identity, we built a strategic foundation that brings consistency to the brand’s communication across its different expressions.

The result is a brand system that brings together strategy, technology and design to strengthen Team and Field’s presence in a highly competitive and constantly evolving market. The identity unfolds consistently across the platform, mobile app, website, presentations and the brand’s different communication channels.